Projects
Design System
Workshops
Blood Donation
A cover image showing screenshots of different apps Yogesh Singh created at St. Jude.
St. Jude Logo

St. Jude Children's Research Hospital (ALSAC)

Senior UX/Product Designer

6yrs 1mo

At ALSAC, the tech arm for St. Jude Children's Research Hospital, I spearheaded projects across diverse domains, including:

Payment Systems

Event Management

Workflow Optimization

Logistics

Marketing

and many more...

Analytics

Collaborating with cross-functional teams, my role involved research, design and testing products & experiences, alongside fostering user-centered practices and team mentorship. Highlights of my tenure are:

Number of projects delivered

17+

Increased online payments by

$800K

Reduced annual print & shipment costs by

$170K

Boosted workshop audience participation by

400%

Featured Projects

2024-26

Omnichannel Communication Streamline

Led the UX transformation of multi-channel communication engagement (Email, SMS, Customer Support Calls, Direct Mail). This involved leading a design team to align with OKRs, conduct in-depth user research, and facilitate design thinking workshops, culminating in a highly consistent and usable consent management experience across email, SMS, phone, and mail.

Achievements

Yogesh Singh

Author

  • Streamlined the user journey across communication modes.
  • Established complementing communication patters across Email, SMS, Calling & Direct Mail.

2023-24

Quick-Pay Payment Optimization

Drove the strategic redesign of the online payment and post-donation experience, identifying and resolving key areas of UX debt. Through a comprehensive audit of donation forms, research into payment method selection, and iterative A/B testing, the project delivered a highly optimized and efficient user flow, positively impacting donor conversion.

Achievements

Yogesh Singh

Author

  • Payments through Quick-pay payment methods such as PayPal & Apple Pay increased by 1.24% to $800k.
  • Added "Next Best Action" after payment completion to keep the donors engaged.
  • Streamlined the behavior of each payment method using Doherthy Threshold for less wait times when making payments.

2022-23

Brand Hub Redesign

Led the strategic design and implementation of the Brand Asset Management site's user experience. This involved a comprehensive redesign of the Brand Hub to improve search functionality, content findability, and overall usability for various user types. Key initiatives included implementing features like bulk actions, theme selection, and event creation, driven by user research and stakeholder collaboration.

Achievements

Yogesh Singh

Author

  • Slashed the training time to 0% because "learning to use it" was not needed anymore.
  • Improved the System Usability Scale (SUS) score by 61% to 85.
  • Reduction in workload via introduction of bulk actions such as multi-select, select all, download all, among others.

2022

AI-based Lead Generation Dashboard

Led the UX design for a cutting-edge AI-powered lead-generation dashboard. This initiative involved strategically implementing machine learning for data analysis and the intelligent presentation of insights. I was responsible for mapping comprehensive agent workflows, defining critical user journeys, and crafting an intuitive user experience that streamlined information discovery and facilitated decisive action.

Achievements

Yogesh Singh

Author

  • Generated $666 million in FY23 by enabled agents to efficiently engage with relevant family members for cultivation and stewardship.
  • Saved countless hours by generating email templates using Gen-AI for cultivation.

2021

Event Kit Shipment

Led the design and development of a comprehensive mobile-first digital opt-out experience for fundraising kits. This included conducting stakeholder interviews to gather requirements, performing usability tests to validate design decisions, and employing an iterative prototyping methodology to refine the solution.

Achievements

Yogesh Singh

Author

  • Eliminated the need for Call Centers to manually reach out to organizers for event confirmation.
  • Saved $170k annually in print and shipment costs by allowing 1-click download for fundraising kit.
  • 3-click and under 1-min process for virtual events, under 5-min for hybrid & in-person events.

2020

Marathon Admin Dashboard

St. Jude Memphis Marathon Weekend attracts over 22,000 participants every year. I designed the UX and UI for the Marathon Admin dashboard, empowering St. Jude Marathon event organizers and volunteer coordinators with a more intuitive and efficient system for managing events and incentives. The design directly contributed to optimized workflow management and reduced operational friction.

Achievements

Yogesh Singh

Author

  • Complete tracking of event metrics and progress during set-up & execution.
  • Ability to process Check and Cash payments in the app, so users don’t have to use workarounds to check-in participants.
  • Easier visibility of commitment amount, goal completion status, profile status, and profile information.
  • Faster incentive assignment with improved workflow that takes less steps.

2019

Donate via "Hey Google"

Designed a convenient, on-the-go voice donation interaction, working with a cross-functional team & business stakeholders for St. Jude Children's Research Hospital via Google Home and Alexa devices, collaborating with the team's for voice interaction design expertise.

Achievements

Yogesh Singh

Author

  • Won FY20 ALSAC Hackathon, demonstrating a viable new donation channel and got released to general public by using phrases like: 
    Hey Google, I want to donate $10 to St. Jude today.
    Alexa, donate $15 to St. Jude.

Design System

2020-25

Co-created Design System

Spearheaded the standardization of UI/UX across a 50+ application ecosystem, bridging the gap between design and engineering. Established comprehensive design guidelines and partnered with developers to build a robust library of reusable HTML and React components.

Achievements

Yogesh Singh

Author

  • Unified the visual identity of an ecosystem of 50+ applications.
  • Bridged the design-engineering gap and baked-in accessibility from grounds-up.

Workshops

2020-25

Fostered Learning Opportunities

Facilitated bi-weekly collaborative User-Centered Design (UCD) workshops that achieved 400% growth in participation. By leveraging certifications as Workshop Design Specialist and Design Sprint Specialist from AJ&Smart, I empowered cross-functional teams to tackle complex business challenges. I spearheaded educational initiatives by presenting on critical industry topics, including Biases in Agile, Creating Credible UX, and the distinctions between QA, UAT, and Usability Testing.

Achievements

Yogesh Singh

Author

  • 400% growth in audience attendance & 96% satisfaction on a quarterly basis.
  • Bridged the design-engineering gap among teams, and helped individuals break silos.

Blood Donation

2022-25

Connected Blood Donation Journeys

Building on a 2014 initiative to democratize blood donation , I evolved this project during my Master’s at DePaul into research on non-profit trustworthiness. At ALSAC, I applied these insights to the St. Jude ecosystem to cut costs and boost life-saving supplies. I collaborated with the Event Experiences team to launch a pilot program connecting event registration with blood donation journeys. This physical and digital integration at Town Hall and athletic events saved over $16,000 in it's first year and expanded community outreach.

Achievements

Yogesh Singh

Author

  • $16,000 in costs saved in the first year of pilot program.
  • Designed the UX of St. Jude app that connects blood donation, monetary donation, event engagement together, answering app retention problems.

Home

Experiments

Experience

Yogesh Singh profile icon